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Adept SEO Case Study

11.9 million to 1 million in 6 weeks


From this (11,972,865)... To this (478,459), up 11.5 million
website with a downward Alexa trend website with a very good Alexa trend
Figure 1, 4th MarchFigure 2, 13 April


Figure 1 shows the website with a 3 month Alexa Traffic Rank of 7.8 million, and the red downward pointing arrows indicate a downward trend. The one month statistics, show that soon the website is predicted to drop in popularity and if nothing it done, it will soon be approaching the 11.9 millionth most visited website on the internet, after falling a further 5 million places.

Figure 2, saved on the 13th of April, shows a complete reversal of fortunes for the same website. Now the three month Alexa Traffic Rank is below one million. The green arrows indicate an upward trend and the one month figure show that the website is now one of the top half million websites on the web. If the prediction from figure 1 occurred, instead of being in the top half million of visited websites, it would now be 11.97 millionth.

Early in March 2010 we were asked to see if we could improve the search engine ranking of the dogcages2u.co.uk website. Dogcages2U.co.uk is one of several satellite websites belonging to f1products.co.uk. Our brief was simple, reverse the trend, to avoid the website dropping to the predicted 11.9 millionth position. Once the trend had been reversed, we were targeted with getting the website in the top 1.5 million websites.

Using our unique SEO methodology we started analyzing the current website to arrive at recommendations of how to proceed. Some standard web pages are hard to optimise, the contact-us page, the terms and conditions, privacy policy and site map pages. So excluding these we were left with eight product pages, which we were free to optimise. Although the website had a couple of incoming links, the Google Page Rank was 0.

The website sells dog related products, dog cages, dog carriers, dog car guards. It is always slightly nerve wracking agreeing any target with a client, as we have very little idea how many searches are being made in the UK for dog cages and related products. We agreed that meeting the target of moving the site into the top 1.5 million websites was achievable and given a one year time scale.

Using software developed in house we targeted keyword combinations related to each of the eight individual product pages. Being software engineers and not traditional marketing people, we use specialist software to measure and record important metrics relating to each page that is to be optimised, to ensure all the target pages are fully tuned. With a little link building we managed to reverse the trend and by 30th March our target of achieving a position in the top 1.5 million websites was achieved.

Read more of this story and see the latest SEO results that we have achieved for this customer. The site is currently in the top 900,000 most visited websites in the world and in the top 20,000 in the UK, in less than six weeks.

Page Views up 15,600% reach, up 4,100%
Figure 3, April 2010Figure 4, April 2010


Figure 3 shows the page views have increased by 15,600%.
Figure 4 shows that the reach is up by 4,100%.

The one month 'reach' figures for the site, the percent of internet users who visit the site, is up by 4,100% (figure 4), with the three month average moving up by 900%. The site today is now the 20,581 most visited site in the UK, up from over 200,000. Less than six weeks previously it did not register in the top 200,000!

The site now has over 180 page one result from Google.co.uk, pages from the UK, with only eight product pages. Currently the site has an indicated Google Page Rank of 0. With a daily average traffic rank below 500,000, it is now a very competitive website in its specialist area.

SEO Results

Search Term Google.co.uk
4x4 car cages1 and 2
bespoke cages1 and 2
indoor dog pens uk1 and 2
bespoke and custom designed dog car cages1 and 2
car cages for 4x41 and 2
custom car cages for 4x41 and 2
bespoke car cages for 4x41 and 2
bespoke cages for 4x41 and 2
bespoke hatchback dog cages1 and 2
dog cages for 4x4 cars1 and 2
dog cages for 4x4 cars1 and 2
non toxic steel dog cages1 and 2
non toxic steel dog carriers1 and 2
fully collapsible non toxic dog cages1 and 2
fully collapsible non toxic indoor dog kennel1
collapsible non toxic indoor kennel1
collapsible non toxic indoor dog cages1 and 2
hatchback car dog cages for puppies1 and 2
hatchback car dog cages for dogs1 and 2
none toxic dog cages1 and 2
estate car cage for puppies1 and 2
4x4 car cages for pets1
4x4 car cages for puppies1
4x4 car dog carriers for puppies1
estate car cages for puppies1 and 2
estate car cages for pets1 and 2
hatchback car dog cages for puppies1 and 2
custom car dog guards1 and 2
hatchback car dog guards for puppies1 and 2
cheap custom made dog car carriers1 and 2
telescopic and folding dog ramps1
estate car cages for pets1 and 2
strong dog ramps1 and 2
cheap bespoke car cages for 4x41 and 2
quality pet cages6 and 7
estate car cages3 and 4
hatchback car dog cages3 and 4
cheap custom made car dog guards2 and 3
outdoor dog pens uk10
bespoke puppy cages4 and 5
custom made cages3 and 4
bespoke puppy cages4 and 5
custom made dog cages3 and 4
custom made cages3 and 4
bespoke dog cages3 and 4
dog cages for hatchbacks6 and 7
dog cages for hatchback cars3 and 4
bespoke cages for estate car2 and 3
cages for estate car3 and 4
hatchback dog cages6 and 7
custom hatchback dog cages3 and 4
custom hatchback cages3 and 4
custom hatchback car cages5 and 6
custom designed car cages2 and 3
custom designed dog cages3 and 4
dog cages for estate cars3 and 4
dog carriers for estate cars3 and 4
bespoke dog carriers2 and 3
quality dog cages6 and 7
powder coated dog cages6 and 7
powder coated dog guards6 and 7
non toxic dog carriers7
flat folding dog cage for estate cars3 and 4
flat folding dog cage for 4x4 cars3
estate car cages for dogs2 and 3
bespoke car dog cages2 and 3
4x4 car dog cages2 and 3
4x4 car dog guards for puppies5
4x4 car dog carriers for puppies5
estate car dog cages3 and 4
hatchback car dog cages for pets2 and 3
custom made car dog guards3 and 4
hatchback car dog guards for pets2 and 3
hatchback car dog carriers for puppies2 and 3
hatchback car dog carriers for pets2 and 3
jeep dog car cage2 and 3
cheap custom made car cages2 and 3
cheap custom made dog car guards2 and 3
strong and lightweight dog ramps6
indoor puppy cages6 and 7
fitted dog cages6 and 7
puppy cages for estate car3 and 4
puppy cages for 4x42 and 3
puppy cages for hatchback cars3 and 4
dog cage design2 and 3
estate car puppy cages3 and 4
bespoke dog car cages2 and 3
custom made car cages for 4x42 and 3
bespoke dog cages for estate car2 and 3
cheap dog cage design3 and 4
dog cages3 and 4
amazing value dog cages5
cheap dog cages6 and 7
cheap puppy cages6 and 7
cheap dog guards6 and 7
cheap dog crates3 and 4
fold flat dog cages for 4x4 cars3
fold flat dog crates for estate cars3



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